Let’s face it sex sells and when you mix it with fishing it really sells.

Brands have been using the ladies to attract the guys for a long time. Check out these vintage fishing ads.

11. Lucky Lady

10. Oops!

9. I have no idea what I’m doing

8. RC Cola What a Catch

7. Living the High Life

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6. Let me help you out little lady (Dirty Old Man)

5. Does size really matter?

4. You should see the one that got away

3. I am not sure they only sell fishing tackle.

2. We are talking about Cola right?

1. That is a nice tad pole lure.

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