It seems like every few weeks somebody is calling for some sort of corporate boycott. Most of the time nothing comes of them, people are outraged for a bit then go back to their normal habits. This has not been the case with Dick’s Sporting Goods.
According to Bloomberg, Dick’s anti-gun stance cost the company 150 Million dollars in lost sales, an amount equivalent to 1.7 percent of annual revenue.
The boycott is also causing the company to reevaluate it’s entire business plan. Especially when it comes to their Field and Stream Store. Bloomberg admits that they are going to have to make a big decision when it comes to them. They may have to abandon hunting altogether and focus on the other outdoor sports.
Even with the loss in sales and other considerations Dick’s CEO is not backing down. The company is now actively lobbying against gun owners. Last month, Ed Stack was one of just four CEOs to sign a letter supporting a universal gun control bill that recently passed in the house, and he recently joined the business council of Every Town for Gun Safety, an extreme gun control group.
Since they made their anti-gun sentiments public I have not set foot in their store I hope other hunters and shooters continue to do the same. We should do our best to support companies that share our values or at the very least do not actively fight against them.