MeatEater, owned by Steven Rinella, is one of the most popular hunting TV shows and podcasts of all time. He has purchased hunting apparel brand, and sponsor First Lite.
MeatEater was growing in popularity from his hit podcast. The show really took off in 2017 when episodes of the show were released on Netflix. Steve Rinella is now entering the retail market.
“I’ve been a devoted First Lite consumer for almost a decade,” said Rinella. “First Lite was a sponsor of the MeatEater TV show from the very beginning, and I’ve been loyal to them ever since. I love their products, conservation ethos, and knowledgeable customer service. What’s more, the crew at First Lite is comprised of dedicated and die-hard hunters and anglers who spend a ton of time in the field living a lifestyle they believe in.”
“While apparel and gear brands routinely work with respected influencers to drive awareness and conversion, our situation is unique in that we’re an influencer-led company acquiring a respected, established gear brand,” said MeatEater Kevin Sloan. “When you look at the amount of time we at MeatEater spend in the woods and mountains producing content, it makes perfect sense: we will highlight First Lite to our growing audience, and we’re in a great position to field test and influence design and development of best-in-class products that help that audience get the most out of their own experiences outdoors.”