In an attempt to cash in on Colin Kaepernick’s activism PETA launched an ad campaign that backfired spectacularly. Not only did it piss off the people they were hoping to woo, but it also exposed them for who they truly are.
According to The Blaze, PETA claimed their new animated commercial “inspired by Colin Kaepernick’s activism against racial inequity and systemic oppression” was supposed to air during the Super Bowl, but the NFL allegedly pressured Fox Sports to reject it.
So they released the ad online and the backlash was fierce. They were hoping to inspire the same group of people that identified with Kaepernick’s anthem protest but instead came off as comparing them to animals.
Michael Harriot wrote in The Root that with its ad, “PETA colonized the Black Lives Matter Movement; disrespected Colin Kaepernick’s protest against injustice, and made a mockery of 400 years of systemic oppression by comparing Black lives to grizzly bears and bald eagles.”
Erica Cobb, co-host of Daily Blast LIVE called PETA’s ad “so disrespectful,” explaining, “Black people already feel like dogs having clean drinking water is more important than black people have clean drinking water.”
Feminist media critic Anita Sarkeesian tweeted, “Not wanting to add more views or attention to PETA but I’m so tired of how consistently their ‘activism’ is deeply oppressive, offensive, and degrading to ACTUAL HUMAN BEINGS. Of course, we shouldn’t be cruel to animals but the real oppression of Black folks is not equivalent.”
I know a lot of people disagree with Kaepernick’s anthem protest, but I think we can all agree that PETA is completely out of line for calling humans animals.