Will A Bullet Proof Cup Work? [VIDEO]

Jeremiah Rabber, the CEO of Nutshellz LLC, decided to prove how much he believes in his companies product. Nutshellz makes all sorts of bullet proof products. In this video you will see the CEO put on a bullet proof cup. Then his friend shoots the cup in order to prove how confident he is in his product.

This video goes against everything I have learned about shooting safety, and being a man. The only thing I fail to understand is how that small cup could hold his huge balls.