A few days ago the NRA released a statement claiming that the YETI coolers decided to cut ties with them. The response from gun owners and sportsmen came quick with many calling for a boycott. Many Americans take their 2nd Amendment right very seriously and it seemed odd to a lot of people that an outdoor company like YETI would alienate such a huge part of their customer base. The anti-nra criticism did not go unnoticed.
YETI issuing the following statement in response to the controversy.
A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.
So who is telling the truth? Is Yeti really anti-nra? Or are they in damage control mode? Did the NRA misunderstand what happened and made an honest mistake? Or was their malice involved in initial statement? I really hope it was just a misunderstanding but the damage has been done.
If YETI is telling the truth then the NRA owes them an apology.